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Cleaning your mailing list with the services we offer will save printing, postage and fulfillment costs. Using our presort service will assure the least expensive postage and the quickest delivery.
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Design your direct mail piece with consideration for Postal Processing. The US Postal System will accept almost anything for mailing if you’re willing to pay top price for it. However, to mail economically, you must design your direct mail piece to be automation compatible. We offer free consultation of your mail piece design to help you avoid expensive errors.
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Allow space in your design for the address label (usually 4” x 1”) and the indicia. On letter sized pieces the address block must be at least 5/8” above the bottom and ½” from the right hand edge. The indicia is placed where you expect to see a stamp (usually the upper right corner) and must be readable when held at arms length. On flats, such as newsletters, the address must be located on the top half of the mail piece.
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Get to know the Bulk Mail Entry Unit clerk where you have your permit. They are very helpful in answering your mailing questions and making sure your mail is prepared properly for entry into the mail stream, If you are a beginner they will help you to get a permit, tell you what it has to say and where it goes. They will also help you with all the postal supplies you need to do your mailing.
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Automation letter mail placed in trays is bundled with rubber bands (one long way, one short way) unless the tray is 80% or more full. Then they can be placed in the tray loose. The mail pieces should all face forward (the front of the tray is where the tray label is). Flats place in sacks must be bundled by presort packages.
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Take your mail to the Post Office early. They are usually not busy when they first open and will have time to assist you and make your visit quick and easy. If you go just before closing, they will usually be busy, you will have to wait for others before you, and then the clerks will not be able to spend much time with you.
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Consider the weight of the piece when designing direct mail pieces. The weight allowances for 1st class and Standards are significantly different. First class mail is always by the first ounce and each additional ounce or portion thereof. Standard mail allows up to 3.3 oz before adding additional postage. Then it increases slightly as the weight increases up to 16 oz. Bulk mail above 16 oz is not accepted.
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The minimum and maximum sizes for letter size bulk mail are 3”H x 5”W and 61/8”H x 111/2”W respectively. The minimum thickness for a 3 x 5 card is .007 and the maximum thickness for letter sized pieces is ¼”. The maximum thickness for a flat is ¾”.